Transformative Narratives

Employees and students share their stories.

My Roles:

  • Creative Director
  • Project Manager
  • Scriptwriter (including research)
  • Video Editor
  • Audio Editor

--writing excerpt--

TRANSFORMATIVE NARRATIVES

Writing Excerpt - Video Script
Writing Excerpt TRT: 02:03 min
Video TRT: 07:51 min

VIDEOAUDIO
1. SlateBackground Music 01
2. Photograph/Animation:
Person in hood and tree photo
3. Text:
Only The Stories Will Survive
(Text remains for a bit after voice ends, fade out with text still on screen – music continues) 		Voice of Cheryl Cofield, Culture Strategist:
"We owe it to one another to tell our stories. In the end, only the stories will survive."
4. Graphic/Text (Slate 02):
Transformative Narratives
narrated by:
Pearl Alexander & Cheryl Cofield,
Culture Strategists 		Background Music 01 continues
5. Employee Photo/Animation 01:
Person thinking
6. Employee Photo/Animation 02:
Person holding picture
6. Text:
As A Young Man I Struggled with Self-Rejection and Self-Doubt.
 Voice of Pearl Alexander, Culture Strategist:
"When employees share their stories with one another, they create a deeper sense of connection."
7. Animation:
People moving up mountain
7. Text:
Engagement
Job satisfaction
Career satisfaction
 Voice of Pearl Alexander, Culture Strategist (continues):
"This connection fosters engagement, job satisfaction, and overall career satisfaction."

8. Animation:
Person at podium
8. L3:
Audio excerpt
"The Cost of Silence" by Rick Clark, Director, Undergraduate Admission
8. Text:
Parents of Hispanic Students
They Don’t Ask Much in Public
8. Graphic/Animation:
Question Mark
8. Text:
Job Opportunities
8. Text:
Asian Parents
They Will Typically

Voice of Rick Clark:
"I heard the speaker say,
'When parents of Hispanic students come to my orientation, they don't ask much in public. But afterwards, they have many questions about job opportunities.

Now, Asian parents, they will typically…'

9. Animation:
Eyes and Brow

I furrowed my brow. Is he really lumping people into categories like this? And then a phrase jarred me to attention.

10. Animation/Text:
Where are my Afro-American Mothers?

'Where are my Afro-American mothers?'

11. Animation:
Clock

Finally, he'd finished.

12. Animation:
Eyes and Brow
Two People
12. Text:
Offensive
Unacceptable
12. Animation:
People cheer overlay

Two of my colleagues, both of African descent, both senior enrollment professionals, stood, each respectfully, spoke to him. 'Sir, what you've said is highly offensive. What you've said is completely unacceptable,' an applause followed each. But somehow, the clapping hands began to unleash…

13. Animation:
Face and taped mouth

my guilt and [and] my shame.
I had had my chance. I could have said something. I could have stood in support when they spoke. I could have demonstrated my disapproval. But instead, I had just sat."

--end of writing excerpt--