This high-energy promo video is part of a larger internal campaign for the sales and workforce group. Designed to build excitement and understanding, the video highlights upcoming learner expectations and overviews the resources they will receive in the months ahead. The campaign was created from the challenge of translating dense information into a high-retention experience. As the creative director and content developer, I utilized a modular training framework and infused the experience with minigames, badges, point-of-need job aids, and a personalized, customizable bike asset that served as a visual thread throughout the learner journey. Introducing the campaign with this video allowed learners to grasp the concept at a high level, ensuring they had a baseline understanding before diving deeper. This project connected high-stakes cooperative goals to daily routines, ensuring seamless cross-departmental communication.
My responsibilities:
- Creative Direction
- Project Management
- Scriptwriting
- Content Development
- Audio Editing