This promo video is part of an external campaign to inform the audience that the Alliance Theatre is taking its shows “on the road.” Challenged to transform a mix of production videos and photos into a cohesive short promo, as creative director and scriptwriter, I wove these assets into a visually compelling narrative. To achieve immediate engagement, a dramatic musical score was paired with advanced motion graphics to bring the still photographs to life. The final project captivated viewers instantly, ensuring the audience clearly understood and connected with the announcement.
My responsibilities:
- Creative Direction
- Project Management
- Scriptwriting
- Video Editing